Zero-Fee Trading Model Disrupts Traditional Brokerage
FTX.US, the American arm of the global cryptocurrency exchange FTX, has rolled out stock trading services to users across all 50 U.S. states. President Brett Harrison announced the expansion via social media, emphasizing the platform’s commitment to zero-commission trades and a transparent pricing model that diverges from controversial practices like payment for order flow (PFOF).
Key Features of FTX.US Stock Trading
- No Trading Fees: Unlike platforms such as Robinhood, FTX.US avoids monetizing order flow, aligning with its user-first ethos.
- Broad Asset Selection: Users can trade hundreds of stocks and ETFs via the FTX.US Pro mobile app or web platform.
- Infrastructure Boost: The June 2022 acquisition of Embed Financial Technologies enhanced API capabilities and brokerage infrastructure.
Background and Differentiation
- May 2022 Pilot: Initially tested with a limited user group, the feature gained traction for its fee-free approach.
- Critique of PFOF: FTX.US explicitly distances itself from the Robinhood model, which has faced scrutiny for potential conflicts of interest.
👉 Explore FTX.US’s innovative trading platform
Frequently Asked Questions
1. Does FTX.US charge for stock trading?
No. The platform operates on a zero-fee model, eliminating commissions and PFOF-related monetization.
2. What assets can I trade on FTX.US?
Hundreds of stocks and ETFs are available, with plans to expand the selection.
3. How does FTX.US make money without fees?
Revenue is generated through other services, such as cryptocurrency trading and margin financing, not stock trades.
4. Is Embed Financial Technologies integrated into FTX.US?
Yes. The acquisition streamlined backend clearing and API services for seamless equity trading.
5. Why does FTX.US avoid PFOF?
To ensure transparency and align with its mission of democratizing finance without hidden incentives.
Strategic Moves and Future Outlook
FTX.US’s stock trading launch marks a strategic push into traditional finance, leveraging its crypto-native user base. By rejecting PFOF and prioritizing low-cost access, the platform positions itself as a disruptor in the brokerage space.
👉 Learn more about FTX.US’s equity trading
Keywords:
- FTX.US stock trading
- Zero-fee trading
- Payment for order flow
- Brett Harrison
- Embed Financial Technologies
- ETF trading
- Robinhood alternative
- Cryptocurrency exchange expansion
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