The Ethereum Foundation (EF) has announced a new recruitment for a "Social Media Manager" position, signaling efforts to address growing criticisms about its communication gap with the Ethereum community. This move follows widespread concerns over ETH's price stagnation, developer attrition, and perceived disconnection from its user base.
Key Responsibilities of the Role
The hired professional will oversee EF's official social media channels and craft strategies to align with Ethereum's evolving ecosystem. Key tasks include:
- Daily management of EF’s social media accounts (@ethereumfndn for official updates and @ethereum for broader ecosystem highlights).
- Content strategy adjustments to cater to distinct audience needs—transparent updates vs. community engagement.
- Trend amplification by identifying and promoting critical developments in Ethereum’s DApp landscape.
- Campaign execution, such as coordinating AMAs (Ask Me Anything sessions) and cross-platform initiatives.
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Community Reactions and Suggestions
The recruitment has sparked optimism:
- Gabriel Shapiro, a crypto legal expert, urged hiring a "highly driven candidate" to revitalize outreach.
- Reddit’s r/Ethereum was proposed as a focus area due to its millions of subscribers. EF member Josh Stark acknowledged the need for deeper Reddit engagement, hinting at more AMAs facilitated by the new hire.
EF’s Recent Actions to Rebuild Trust
- Financial Commitment: Deployed 81,000 ETH into DeFi protocols (Aave, Compound, Spark) to demonstrate long-term support for Ethereum’s decentralized finance sector.
- Protocol Upgrades: Accelerated the Pectra upgrade, scheduled for testnet activation in late February and mainnet rollout by April 8.
Core Keywords
- Ethereum Foundation
- Social Media Manager
- Community Engagement
- Pectra Upgrade
- DeFi Integration
FAQs
Why is EF hiring a Social Media Manager now?
To mend fractured community relations and improve transparency amid criticisms of disengagement.
What platforms will the manager oversee?
Primary focus on X (Twitter), Farcaster, Lens, and LinkedIn, with expanded Reddit activities.
How does this role benefit Ethereum’s ecosystem?
By streamlining communication, highlighting DApp innovations, and fostering real-time interactions.
👉 Learn how Ethereum’s upgrades impact users
Conclusion
The EF’s multipronged approach—spanning PR, finance, and tech—aims to restore confidence. Success hinges on sustained, authentic engagement with its global community.