OKX, a leading crypto exchange and official sleeve partner of Manchester City, has unveiled a groundbreaking collection of commemorative club jerseys. These 'Unseen City Shirts' feature exclusive re-designs and can be minted as digital collectibles, merging football fandom with Web3 innovation.
The Roses and the Bees: A Tribute to Manchester
The first design, titled 'The Roses and the Bees', was created by artist Christian Jeffery. It pays homage to Manchester’s rich heritage with two iconic symbols:
- Lancashire Rose: Representing the county’s historical roots.
- Manchester Worker Bee: A timeless emblem of the city’s industrious spirit.
👉 Discover the Unseen City Shirts collection
How to Mint Your Digital Collectible
Fans can mint their 'Unseen City Shirts' on the OKX Marketplace until April 25. Each collectible is randomly assigned one of three rarity levels:
- Classic
- Rare
- Ultra Rare
Win Exclusive Prizes
Depending on rarity, collectors can unlock:
- Limited-edition physical versions of the shirt.
- Hospitality tickets to a Manchester City match.
- Play-on-pitch experiences.
Second Drop Coming Soon
A second design will launch on April 29, offering another chance to win unique prizes.
OKX and Manchester City: A Web3 Partnership
Haider Rafique, OKX Chief Marketing Officer, emphasized the campaign’s goal:
"We aim to engage fans authentically by reimagining familiar elements through creativity and technology."
Nuria Tarré, City Football Group’s Chief Marketing Officer, added:
"Web3 and the metaverse are key to our innovation strategy, offering new ways to connect with fans globally."
Partnership Milestones
- March 2022: OKX becomes Manchester City’s official crypto partner.
- July 2022: Expands to training kit partner.
- June 2023: Named official sleeve partner in a multi-year deal.
The collaboration has introduced Web3 experiences like the OKX Collective and the 'My Fabric' campaign featuring players Jack Grealish, Rúben Dias, and others.
FAQs
1. How do I mint an 'Unseen City Shirt'?
Visit the OKX Marketplace before April 25 to mint your digital collectible.
2. What prizes can I win?
Prizes range from physical jerseys to matchday experiences, based on your collectible’s rarity.
3. Will there be more designs?
Yes! A second design launches on April 29 with additional rewards.
👉 Explore OKX’s Web3 innovations
This campaign exemplifies how OKX and Manchester City are pioneering fan engagement through blockchain technology and digital collectibles.