This article provides an in-depth look at the organizations leveraging strong branding presence across Manchester City Football Club's (MCFC) physical and digital assets as sponsors and partners for the 2023–24 season.
Global Partners
Etihad Airways
Role: Principal Sponsor
Since: 2011
Details:
- Abu Dhabi-based UAE flag carrier.
- Front-of-shirt sponsor and stadium naming rights (Etihad Stadium).
- Controversy surrounds undisclosed financial terms and Premier League investigations (2023 charges pending).
👉 Explore Etihad’s partnership history
Puma
Role: Official Kit Supplier
Since: 2019
Details:
- £650M, 10-year deal.
- Covers MCFC and sister clubs (Melbourne City, Girona, etc.).
- 2022–23 third kit debuted on Roblox’s metaverse platform.
OKX
Role: Official Cryptocurrency Exchange Partner
Since: 2022
Details:
- Sleeve sponsor (2023 renewal).
- Front-of-training-shirt sponsor for men’s/women’s teams.
Asahi Super Dry
Role: Official Beer Partner
Since: 2022
Details:
- Sponsors Etihad hospitality (renamed Asahi Tunnel Club).
- Non-alcoholic Asahi 0.0% featured on training kits (2023).
Nissan
Role: Official Automotive Sponsor
Since: 2014
Details:
- Extended to CFG clubs (NYCFC, Melbourne City).
- Pep Guardiola serves as brand ambassador.
Regional Partners
LeoVegas (Europe/Canada)
Role: Official Betting Partner
Since: 2022
Details:
- Sleeve sponsor for training kits.
8Xbet (Asia)
Role: Official Betting Partner
Since: 2022
Notes:
- Controversy over personnel legitimacy (2022 reports).
Sportium (Latin America)
Role: Official Betting Partner
Since: 2022
FAQ Section
1. How long is Etihad’s contract with Man City?
- Duration undisclosed; renewed periodically since 2011.
2. What makes Puma’s deal unique?
- Covers 5+ global sister clubs—largest kit deal in CFG history.
3. Why was OKX’s sleeve partnership significant?
- First crypto brand on Premier League sleeves (2023).
👉 View MCFC’s full sponsor portfolio
Table: Key Sponsors
| Sponsor | Category | Since |
|--------------|-------------------|-------|
| Etihad | Airlines | 2011 |
| Puma | Sportswear | 2019 |
| OKX | Cryptocurrency | 2022 |