Manchester City has announced a landmark sponsorship agreement with OKX, a leading cryptocurrency exchange, making it the Premier League champions' official training kit partner for the 2022/23 season.
Key Highlights of the Partnership
- Financial Impact: Valued at over $20 million, this deal expands OKX's existing multi-year partnership with Manchester City, initially signed in March 2022.
- Brand Visibility: OKX branding will feature prominently on both the men's and women's training kits.
- Global Engagement: OKX becomes the presenting partner for Manchester City's Premier League trophy tour, with fan activations across France, Spain, UAE, South Korea, Mexico, Norway, and South Africa.
Fan-Centric Initiatives
To celebrate the collaboration, OKX commissioned renowned street artist Akse P19 to create murals of Manchester City stars Erling Haaland, Jack Grealish, João Cancelo, and John Stones across Manchester. These artworks include QR codes for fans to scan and win exclusive prizes, such as season tickets for the OKX VIP box at Etihad Stadium.
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Strategic Vision Behind the Partnership
OKX's Perspective
Haider Rafique, Global Chief Marketing Officer at OKX, emphasized the alignment between football training and crypto trading:
"The discipline and perseverance developed on the training ground mirror what we want for our users. This partnership lets us extend that mindset to our trading community, encouraging responsible participation through tools like our demo trading feature."
Manchester City's Commitment
Roel de Vries, Group COO of City Football Group, highlighted shared values:
"Innovation and success begin with training. Our collaboration with OKX has already enhanced fan experiences, and we’re excited to push boundaries further."
Frequently Asked Questions (FAQs)
1. How long is the OKX and Manchester City partnership?
The initial cryptocurrency exchange partnership began in March 2022, with the training kit sponsorship extending through the 2022/23 season. Both parties aim for long-term collaboration.
2. What benefits do fans get from this deal?
Fans gain access to exclusive trophy tour events, interactive murals with prize opportunities, and educational crypto content tied to Manchester City’s brand.
3. Why did OKX choose a sports sponsorship?
Sports audiences align with OKX’s goal to demystify cryptocurrency through relatable, high-engagement platforms like football.
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Final Note: This partnership underscores Manchester City’s forward-thinking approach and OKX’s commitment to merging sports, technology, and community engagement. By leveraging global reach and fan loyalty, both brands set a new standard for sponsorships in the digital age.