Manchester City midfielder Jack Grealish has renewed his partnership with OKX, a leading global crypto exchange and Web3 technology company, as a global brand ambassador. This collaboration introduces the 'My Fabric' campaign, an exclusive initiative designed to engage fans by sharing Grealish’s personal journey and the challenges he overcame to reach football’s pinnacle.
Campaign Highlights
- Personal Storytelling: The campaign showcases Grealish’s dedication, resilience, and milestones through a series of online and social media features.
- Fan Engagement: OKX aims to provide unique insights into athletes' lives, strengthening the bond between fans and their idols.
- Future Expansions: Additional ambassadors will be announced soon, broadening the campaign’s reach.
Key Quotes
Haider Rafique, OKX Chief Marketing Officer:
"Sports resonate because of the emotional highs and lows. Through 'My Fabric,' we offer fans an intimate look at what drives their favorite athletes."
Jack Grealish:
"Partnering with OKX allows me to inspire fans by sharing my journey. Overcoming challenges is part of success, and I hope my story motivates others."
OKX and Manchester City Partnership
- 2022: OKX became Manchester City’s Official Sleeve Partner.
- 2023: Expanded into a multi-year deal, introducing innovative Web3 experiences like the OKX Collective, offering fans exclusive interactions with players.
👉 Explore OKX’s Web3 innovations
FAQs
1. What is the 'My Fabric' campaign about?
The campaign highlights the personal struggles and triumphs of OKX ambassadors like Grealish, aiming to inspire fans through authentic storytelling.
2. How can fans engage with the campaign?
Content will be released across OKX’s social media platforms and YouTube, including behind-the-scenes footage and interviews.
3. Will other athletes be featured?
Yes, OKX plans to announce additional ambassadors in the coming months.
4. What is the OKX Collective?
A Web3 initiative offering fans immersive experiences with Manchester City players, including meet-and-greets and virtual events.
About OKX
- Global Presence: Trusted by 50M+ users, OKX is a top-tier crypto exchange and Web3 innovator.
- Partnerships: Collaborates with Manchester City, McLaren F1, and the Tribeca Festival.
- Security: Publishes monthly Proof of Reserves for transparency.
👉 Discover OKX’s latest offerings
For media inquiries, contact: [email protected]
Disclaimer: Digital assets involve risks. OKX does not provide investment advice. Users are solely responsible for their decisions.
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