Venture studio Thesis* has acquired Lolli, a leading Bitcoin rewards platform, marking a significant step toward mainstream cryptocurrency adoption. The acquisition focuses on enhancing consumer experiences through expanded rewards, faster payouts, and strategic partnerships.
Financial details of the transaction remain undisclosed.
Leadership and Vision
Matt Luongo, Co-founder of Fold and CEO at Thesis*, will lead Lolli. Under his leadership, Fold pioneered crypto rewards for everyday transactions, becoming the first publicly traded Bitcoin financial services company.
"Having competed alongside Lolli for years, I've admired their ability to onboard users through accessible and engaging experiences," says Luongo. "At Thesis*, we believe Bitcoin's real growth is driven by everyday interactions—shopping, gaming, spending—not just investment portfolios. Together, we're creating the easiest and most rewarding entry point for millions to join the Bitcoin economy."
Infrastructure Upgrades
Thesis* plans critical upgrades, including migrating Lolli to a more scalable system. Since 2018, Lolli has rewarded over 600,000 users with $20+ million in Bitcoin via shopping, gaming, and online activities.
Alex Adelman, Lolli’s Founder and former CEO, adds:
"We’re excited to join forces with Thesis to power Bitcoin adoption through rewards. Our goal has always been to make Bitcoin easy, fun, and rewarding for everyone. With Thesis’s expertise, we can accelerate global adoption."
Why This Acquisition Matters
👉 Discover how Bitcoin rewards are reshaping consumer engagement
- Mainstream Accessibility: Simplifies Bitcoin entry for non-technical users.
- Enhanced Rewards: Faster payouts and broader partner networks.
- Scalability: Robust infrastructure supports future growth.
FAQ
Q: How does Lolli work?
A: Users earn Bitcoin rewards by shopping at partnered retailers or engaging in online activities.
Q: What changes post-acquisition?
A: Expect expanded rewards, quicker payouts, and improved platform stability.
Q: Is Bitcoin from Lolli transferable?
A: Yes, earned Bitcoin can be withdrawn to personal wallets.
👉 Explore the future of crypto rewards
Keywords: Bitcoin rewards, cryptocurrency adoption, Lolli acquisition, Thesis, crypto cashback, mainstream crypto, Bitcoin economy*
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