Introducing OKX: A New Brand Identity for a Bold Future

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Today marks a significant milestone as we transition from OKEx to OKX, unveiling a fresh identity that reflects our evolving vision. Our new website is now live at okx.com, with updated applications featuring our modernized logo and branding. This transformation is just the beginning—expect more innovations over the next 6–12 months.

Why OKX Stands Out

Our journey began when Bitcoin was a nascent network and Ethereum still in development. Back then, public blockchains and decentralized applications (DApps) were theoretical concepts. Yet Bitcoin revealed a transformative vision: an open system where individuals truly own their value with freedom and dignity.

This inspired OKX’s foundation as a cryptocurrency exchange. The "Ex" in our original name symbolized the open market we built—a platform for seamless crypto asset trading. Starting as a centralized exchange was a strategic step to foster industry growth.

By 2022, crypto’s market cap surpassed $2 trillion (~20% of gold’s value). The rise of DeFi, NFTs, and metaverses has unlocked unprecedented opportunities. Web3, once a fringe idea, is now the frontier of technological revolution.

As the industry evolves, so does OKX. While we’ve created the world’s most reliable centralized crypto trading infrastructure—serving 20+ million users globally—we’ve consistently challenged conventions. Our decentralized products, like MetaX (a gateway to Web3), multi-chain non-custodial wallets, NFT marketplaces, and OKC (a high-performance decentralized blockchain), demonstrate this commitment.

OKX is more than an exchange. Our rebrand mirrors our mission: to pioneer intersections between crypto and diverse sectors like DeFi, gaming (play-to-earn), and beyond. By emphasizing the "X," we signal limitless possibilities ahead.


What Remains Unchanged?

1. Commitment to Decentralization
We’re building a tech-driven future shaped by billions of dreams. Alongside the crypto community, we’re advancing decentralized infrastructure that empowers global peer-to-peer connections and self-governed communities.

2. Customer-Centric Focus
User feedback fuels our innovation. Your trust has helped us overcome growth challenges, and our dedication won’t waver. Expect stronger innovation, refined experiences, and deeper engagement across our ecosystem.


What’s Next?

1. MetaX: A unified portal for self-custody wallets, NFT marketplaces, DEXs, and DApps.
2. OKC (OKX Chain): A decentralized blockchain handling ~1,000 TPS, with ongoing upgrades.
3. OKB & OKT:

👉 Explore OKX’s latest features

Thank you for joining our journey. The future—brighter and bolder—is accelerating with you!


Frequently Asked Questions

Q: Why did OKEx rebrand to OKX?
A: The change reflects our expansion beyond exchanges into decentralized technologies like Web3 and blockchain infrastructure.

Q: Will my account or funds be affected?
A: No. Services remain uninterrupted; only branding and domain (now okx.com) have updated.

Q: What is OKX Chain (OKC)?
A: A high-performance decentralized blockchain supporting DApps, NFTs, and cross-chain interoperability.

Q: How does OKB benefit users?
A: OKB offers fee discounts, staking rewards, and exclusive access to OKX ecosystem features.

Q: Is MetaX a wallet?
A: Yes—a non-custodial, multi-chain wallet with integrated NFT and DApp capabilities.

Q: Where can I trade OKB or OKT?
A: Both are available on OKX’s trading platform.