Manchester City has expanded its partnership with OKX, a leading cryptocurrency exchange platform, naming them as the official training kit sponsor for the 2022/23 season. This move strengthens the existing multi-million pound collaboration announced earlier this year.
Key Partnership Details
- Sponsorship Scope: OKX branding will appear on training kits for both men's and women's teams
- Community Engagement: Includes murals featuring star players across Manchester with QR code contests
- Replacement: Takes over from Expo 2020 Dubai as training kit sponsor
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Fan Experience Enhancements
The partnership includes several innovative fan engagement initiatives:
- Four commissioned murals of City players across Manchester
- QR code contests offering premium hospitality experiences
- Continued development of exclusive digital content
Addressing Crypto Concerns
While cryptocurrency partnerships in football raise some questions regarding market volatility and regulation, Manchester City emphasizes their shared values with OKX:
"We're aligned on values like innovation and success. Everything starts with training and education."
- Roel de Vries, City Football Group COO
FAQ Section
Q: How long is this sponsorship deal?
A: Currently confirmed for the 2022/23 season, with potential for extension.
Q: What benefits do fans get from this partnership?
A: Exclusive contests, digital content, and innovative fan engagement programs.
Q: Will OKX appear on matchday kits?
A: No, this sponsorship is specifically for training kits.
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Future Collaboration Potential
Both parties express openness to further developing their partnership, suggesting more innovative fan engagement programs may be forthcoming. The club appears committed to this partnership despite broader questions about cryptocurrency in sports.