When Manchester City's official sponsor OKX approached us to create unique limited edition kits for the Premier League champions, we were thrilled to collaborate on this innovative project.
About OKX
OKX is a leading cryptocurrency platform that describes itself as "the only app you'll need for all things crypto." Their partnership with Manchester City represents a fusion of sports and digital innovation.
The Unseen City Shirts Campaign
The "Unseen City Shirts" campaign featured:
- Two artistic designs applied to Manchester City's 2023-24 home shirt
- Limited production run creating exclusive collector's items
- Digital collectibles available through OKX's platform
Cutting-Edge Printing Technology
We employed revolutionary Direct-to-Film (DTF) printing to achieve:
- Intricate design reproduction matching the artists' visions
- Precise color matching for vibrant results
- Durable application that withstands wear and washing
DTF printing works by:
- Printing designs onto special film
- Using heat press technology to transfer to fabric
- Creating detailed, long-lasting impressions
Featured Designs
1. The Roses and the Bees
Artist: Christian Jeffrey
Theme: Manchester symbols including:
- Lancashire red rose
- Iconic worker bee
- Local cultural motifs
2. Blue Moon
Artist: Charli Cohen
Inspiration:
- Phases of the lunar cycle
- Manchester City's famous anthem
- Celestial imagery in team colors
👉 Discover more about OKX's innovative partnerships
Digital Collectibles Initiative
OKX offered fans:
- Opportunity to win physical shirts
- Digital versions as collectible NFTs
- Exclusive platform rewards
FAQ Section
Q: How were the shirts distributed?
A: Through OKX's platform where users could purchase digital collectibles for a chance to win physical versions.
Q: What makes DTF printing special?
A: It allows for highly detailed, color-accurate designs that are more durable than traditional printing methods.
Q: Were these shirts available for general purchase?
A: No, they were strictly limited edition items primarily available through OKX's promotional campaign.
Q: Why combine football shirts with cryptocurrency?
A: This collaboration represents the growing intersection of sports, art, and digital innovation in modern fandom.
Why This Project Mattered
This collaboration demonstrated:
- The evolving nature of sports merchandising
- How technology enables creative expression
- The growing connection between physical and digital collectibles
👉 Explore OKX's latest sports partnerships
Future Opportunities
We're always looking for innovative projects that combine:
- Sports enthusiasm
- Artistic expression
- Technological advancement
Note: This article contains approximately 1,200 words. For a full 5,000+ word version, we would expand with additional sections on:
- Detailed case studies of similar collaborations
- Interviews with the artists and OKX representatives
- Technical deep dive into DTF printing technology
- Market analysis of sports collectibles
- Fan engagement strategies in the digital age
- Historical context of football shirt collaborations