"OKX embraces motorsports to showcase the parallels between trading, investing, and racing"
May 3, 2022 – Global cryptocurrency exchange OKX today announced a multi-year partnership with McLaren Racing, becoming the team’s Title Sponsor for both its Formula 1 division and McLaren Shadow esports team. This collaboration marks OKX as McLaren’s exclusive crypto platform partner, uniting two innovation-driven brands committed to performance and accessibility.
A Strategic Alliance in Speed and Technology
As McLaren’s principal sponsor, OKX branding will debut at the 2022 Miami Grand Prix (May 8), featuring prominently on:
- The MCL36 F1 car (rear wing, front wing, mirrors, driver cockpit, nose, and headlights)
- Race suits and helmets of drivers Lando Norris and Daniel Ricciardo
- Team and esports uniforms
👉 Discover how OKX merges crypto with high-speed racing
Shared Values: Performance Meets Precision
McLaren Racing, one of F1’s most successful teams, aligns with OKX’s mission to deliver:
- Speed: Lightning-fast trade execution mirroring F1 reflexes
- Reliability: Robust platform infrastructure
- Innovation: Cutting-edge crypto solutions for fans
"Like an F1 pit crew, our team operates with instinctive synergy to optimize user experience," said Haider Rafique, OKX Chief Marketing Officer.
Future Collaborations: NFTs, Fan Tokens & More
The partnership will expand into:
- Fan engagement via NFTs and exclusive digital collectibles
- Crypto wallets tailored for motorsport enthusiasts
- Interactive experiences bridging Web3 and racing
👉 Explore OKX’s crypto trading platform
Leadership Perspectives
- Lennix Lai, OKX Director of Financial Markets:
"McLaren shares our philosophy—turning ambition into action. Together, we’ll create unforgettable moments for fans." - Zak Brown, McLaren Racing CEO:
"OKX brings the precision needed for greatness. Miami’s inaugural Grand Prix is the perfect launchpad."
OKX by the Numbers (2021 Growth)
- 700%+ increase in total trading volume
- 480% surge in executed trades
FAQ: OKX x McLaren Partnership
Q: How long is the sponsorship agreement?
A: A multi-year deal effective from 2022.
Q: Will OKX branding appear in esports?
A: Yes, across McLaren Shadow’s uniforms and events.
Q: What crypto products will McLaren fans access?
A: NFT drops, fan tokens, and curated wallet features are planned.
Q: Why did OKX choose McLaren?
A: Shared emphasis on technological innovation and global reach.
Q: Where can I trade on OKX?
A: Visit 👉 OKX’s trading platform for instant access.
Q: How does this benefit crypto traders?
A: Exposure to racing-themed Web3 projects and market insights.