Manchester City Football Club, in collaboration with sleeve sponsor OKX, has unveiled an innovative NFT campaign titled "Unseen City Shirts." This initiative allows fans to mint exclusive digital collectibles featuring redesigned club jerseys, blending football fandom with Web3 technology.
Key Highlights of the Campaign
Limited-Time NFT Drops:
- The first design, "The Roses and The Bees" (released April 22), pays tribute to Manchester’s heritage with symbols of the Lancashire rose and worker bee, created by artist Christian Jeffery.
- A second shirt will launch on April 29.
- Free Minting: Fans can claim NFTs via the OKX app until April 25.
Rarity Tiers:
- Classic (unlimited supply), Rare (25 available), and Ultra Rare (5 available).
- Prizes: Winners may receive physical limited-edition shirts, match hospitality tickets, or a play-on-pitch experience.
Web3 and Fan Engagement
Nuria Tarré, Chief Marketing Officer at City Football Group, emphasized the club’s commitment to leveraging emerging technologies:
"The metaverse and Web3 offer exciting avenues to enhance fan experiences. Our digital collectibles and metaverse initiatives, like this NFT drop, create new touchpoints for global supporters."
OKX Chief Marketing Officer Haider Rafique added:
"This campaign reimagines tradition through creativity and innovation, aligning with OKX’s mission to bridge Web3 with real-world passion."
Behind the Scenes
- Creative Partners: CAA Brand Consulting led art direction, while OKX managed marketing and production.
- Award-Winning Collaboration: The duo won a 2023 Brand Film Award for "Into the OKXverse with Manchester City," an animated Web3 showcase.
👉 Explore OKX’s Web3 Innovations
Future of Web3 in Football
Manchester City and OKX continue to pioneer metaverse experiences, including a 2023 virtual coaching masterclass. Tarré hinted at upcoming immersive projects, noting:
"Technology—whether AR, wearables, or new platforms—will deepen fan connections without replacing the stadium’s energy."
FAQs
1. How can I mint the Manchester City NFT shirts?
- Download the OKX app, navigate to the campaign page, and claim your free NFT before April 25.
2. What prizes are available for rare NFTs?
- Ultra-Rare (5 winners): Physical shirt + match tickets.
- Rare (25 winners): Match tickets or pitch experience.
3. Will more NFT designs be released?
- Yes! A second design debuts April 29. Stay tuned via OKX’s platforms.
👉 Discover More About OKX Partnerships
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