Hong Kong, January 17, 2024
OKX, a leading Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, announced an expansion of its partnership with the team. The OKX logo will now be prominently featured on the side pods of the McLaren F1 car livery for 20 races in the 2024 season, alongside additional branding placements on the car.
The new 2024 car livery, unveiled on January 16, draws inspiration from the collaboratively designed "Stealth Mode" livery revealed during the 2023 Singapore Grand Prix. This design reflects the innovative synergy between OKX and McLaren Racing.
Key Highlights of the Partnership Expansion
- Side Pod Branding: OKX logos will appear on McLaren’s side pods for 20 races.
- Design Continuity: The 2024 livery integrates elements from the co-designed "Stealth Mode" livery.
- Fan Engagement: Building on successful 2023 activations, the partnership aims to deliver more immersive experiences for F1 and Web3 enthusiasts.
Executive Insights
👉 Haider Rafique, OKX Chief Marketing Officer, shared:
"We’re thrilled to support McLaren’s ‘Whatever It Takes’ campaign. The 2024 livery’s nod to our Singapore design signals a special year ahead for both teams."
Zak Brown, McLaren Racing CEO, added:
"Our partnership with OKX continues to innovate, bringing cutting-edge Web3 branding to F1’s global stage."
Bridging Web3 and Motorsport
This collaboration underscores OKX’s commitment to merging Web3 technology with elite sports, offering fans new ways to engage with blockchain and motorsport.
FAQ Section
1. How long is OKX’s partnership with McLaren?
OKX became McLaren’s Official Primary Partner in 2023, with this expansion securing branding through 2024.
2. Which races will feature OKX’s side pod branding?
The logo will appear in 20 out of 24 races, excluding select events due to regional sponsorship agreements.
3. What inspired the 2024 car livery?
The design incorporates elements from the "Stealth Mode" livery co-created for the 2023 Singapore GP.
4. How does OKX engage F1 fans through Web3?
OKX hosts exclusive NFT drops, fan contests, and metaverse experiences tied to McLaren’s F1 events.
👉 Explore OKX’s Web3 innovations and stay tuned for updates on this groundbreaking partnership!
Note: All branding adheres to FIA regulations and regional sponsorship guidelines.
© OKX, 2025. | Reproduction requires attribution.
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