PostFinance, the banking subsidiary of Switzerland's national postal service, has partnered with online trading platform Swissquote to launch a new investment app for stocks and cryptocurrencies.
Introducing Yuh: The All-in-One Investment App
Launched on November 11th, Yuh (pronounced "yoo") is a mobile application that enables users to:
- Save and transfer funds
- Invest in diverse assets
- Access 13 major cryptocurrencies
- Trade 100+ global stocks (including Nike, Apple, Tesla)
- Explore ETFs and trending investment themes
Markus Schwab, CEO of Yuh, emphasized their mission: "We want to make people's lives as easy as possible. With Yuh, we put the entire financial world at their fingertips. Everyone should have the freedom to decide when, where, and how to manage their money."
👉 Discover how Yuh simplifies crypto investing
Key Features of Yuh
Transparent Fee Structure
Yuh adopts a "low-to-no fee" policy:
- Zero account management fees
- 0.5% fee for stock trades
- 1% fee for cryptocurrency trades
- No custody fees for any investment
- Currency exchange fees below 1% for major pairs
Swissqoin (SWQ) Token System
Yuh introduces an ERC-20 token backed by Swiss Franc reserves:
- Earn SWQ through deposits, referrals, and transactions
- Current value: 0.01 CHF (monthly recalculated)
- Reserve backed by 2 million CHF at launch
| Earning Method | SWQ Reward |
|---|---|
| Deposit 500 CHF | 500 SWQ |
| Successful referral | 500 SWQ (both parties) |
| Per trade | 10 SWQ |
| Mastercard payment | 2 SWQ |
Behind the Partnership
PostFinance's Strategic Shift
Facing declining clients (2.69M in 2020 vs. 2.74M previously) and profits (131M CHF vs. 246M CHF), PostFinance seeks digital innovation through this collaboration.
Swissquote's Expertise
With 25+ years in digital banking, Swissquote powers Yuh's financial services, ensuring:
- Funds held at Swissquote Bank Ltd.
- Protection under Swiss banking laws
- 1M CHF bankruptcy protection
👉 Why Swissquote is a crypto banking leader
FAQs
Q: Is Yuh available internationally?
A: Currently, Yuh primarily serves Swiss residents due to regulatory frameworks.
Q: How secure are cryptocurrency holdings on Yuh?
A: Swissquote employs institutional-grade security protocols, including cold storage for digital assets.
Q: Can SWQ tokens be traded externally?
A: No, SWQ is an internal utility token redeemable only within the Yuh ecosystem.
Q: What makes Yuh different from other investment apps?
A: Its unique combination of postal service credibility, Swissquote's trading infrastructure, and a gamified token economy sets it apart.
Salman Hassen is an environmental engineer and technology analyst specializing in blockchain and sustainable innovations.