Market Overview
Strategy (formerly MicroStrategy, NASDAQ: MSTR) has acquired an additional 4,980 Bitcoin (BTC) worth approximately $531.9 million**, according to a June 30, 2025 SEC filing. This brings their total holdings to **597,325 BTC**—equivalent to **2.8% of Bitcoin's total supply**—valued at over **$64 billion based on current market prices ($107,328 per BTC).
Key highlights:
- Average purchase price: $106,801 per BTC
- Total accumulated investment: $42.4 billion (average cost: $70,982 per BTC)
- Unrealized gains: $21 billion+
- Funding sourced through their "42/42" financing plan (targeting $84 billion by 2027)
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Strategy's Bitcoin Acquisition Strategy
Latest Purchase Details
- Timing: June 23–29, 2025
- Volume: 4,980 BTC ($531.9M)
- Funding Mechanism: At-the-Market (ATM) equity sales (MSTR common shares + STRK/STRF preferred shares)
Executive Chairman Michael Saylor emphasized:
"Bitcoin remains the superior long-term store of value. We'll continue leveraging debt and equity markets to accelerate accumulation."
Recent wallet movements of 7,382 BTC sparked sell-off rumors, but Saylor and CEO Phong Le confirmed no plans to reduce holdings via X (formerly Twitter).
Financial Performance & Market Reaction
Stock Price Impact (MSTR)
- June 30, 2025: +2% to $402.07
- 2025 YTD Growth: +35%
- Market Cap: $78 billion (vs. $64B BTC holdings)
Technical analysts note:
- Breakthrough of $400 resistance level
- Short-term target: $420
- Potential inclusion in S&P 500 (per Bernstein)
Industry Comparison (2025 Data)
| Company | BTC Holdings | Holdings Value | YTD Stock Growth | Primary Driver |
|---|---|---|---|---|
| Strategy | 597,325 | $64B | +35% | BTC accumulation & financing |
| MARA Holdings | ~60,000 | $6.4B | +20% | Mining operations |
| MetaPlanet | 13,350 | $1.31B | +25% | BTC treasury expansion |
| Coinbase | N/A | — | +30% | Trading volume growth |
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Future Outlook & Risks
Growth Catalysts
- "42/42" Plan: Targeting 1M+ BTC holdings by 2027
- Price Projections: Saylor's $21M/BTC long-term forecast
- Policy Support: Trump administration's pro-crypto stance
Key Risks
- BTC price volatility (Q1 2025: $5.9B paper loss)
- Pending lawsuits (alleged disclosure violations)
- High valuation multiples (1.22x MSTR cap/BTC value)
FAQ Section
Q: Why does Strategy keep buying Bitcoin?
A: They view BTC as a hedge against inflation and a superior asset class, leveraging their equity platform for continuous accumulation.
Q: How is Strategy funding these purchases?
A: Through ATM equity offerings (common/preferred shares) under their $84 billion "42/42" financing plan.
Q: What happens if Bitcoin's price drops significantly?
A: Strategy maintains they're long-term holders, but paper losses could pressure stock performance and financing capacity.
Conclusion
Strategy's latest BTC purchase reinforces its position as the world's largest corporate Bitcoin holder, with 597,325 BTC ($64B+). Their equity-funded accumulation strategy—combined with Saylor's bullish outlook—continues driving investor confidence despite inherent crypto volatility. Market watchers should monitor:
- Quarterly financial reports
- Bitcoin price trends ($100K support level)
- Regulatory developments